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how a Brand Philosophy
is formed

Your Brand philosophy is made up of 5 important factors; Your Mission, Values,  Position, Meaning and Identity. Having clarity on all 5 is what shapes your brand. 

Let’s take a look at each one in detail.

Download the Brand Philosophy template to write your answers to the following actions.


Print out the PDF download and use it to write down your notes, thoughts and answers to the following sections.

Tip: Make sure you carve out some quiet time to work through this next section. Make yourself a drink, sit down where you won't be disturbed for a couple of hours and take your time to work through each stage.

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