translate your Brand Philosophy into Visual Storytelling
You have identified your brand’s philosophy, now you are going to learn how to uncover your stories and build your brand styling blueprint.
You have uncovered how you see your brand and your brand’s way of doing things. This is your magic. The powerful ingredient which will guide you through all content creation. To translate your brand philosophy into visual stories you need to outline three important factors. Your dream customer, your brand narrative and the tangible elements associated with your aesthetic.
These three factors will become the foundations to your brand styling blueprint.
Print out the PDF download and use it to write down your notes, thoughts and answers to the following sections.
Tip: Make sure you carve out some quiet time to work through this next section. Make yourself a drink, sit down where you won't be disturbed for a couple of hours and take your time to work through each stage.