I am going to share with you 5 easy but important steps I make when planning a brand shoot. When clients book a shoot with me, whether it be Pop it in the Post or Behind the Brand, they are provided with a shoot guide. Which has them thinking about their shoot and the sort of things they require from this time they have invested in.
They have a 1:1 with me, which helps me plan their shoot. I take all the information I have gathered and break it down into these 5 clear steps.
This covers the overall story you want to be telling. Understanding your companies values, your customer and what you are selling, will provide you with a clear message you want to share. From this you can form objectives your visuals must meet.
If you are like me and you work better visually, a mood board is a great place to start. It can help you visualise what these objectives look like and how you might communicate your story through images.
A Shot List
One step further is to then physically write down the shots you need. Look to your mood board for ideas and inspiration. Are there any images that you feel communicate the story your are trying to tell? What is happening in that picture? Could you create it somehow?
The best part! Looking at your mood board and going through your shot list, you'll have an idea of the sorts of items you will require to building these images. A great tip is to start shopping around your home! Look at what items you have already and what will work for the imagery you want to create. Props are a vital part of building a picture, if you feel there are some items which would get a lot of use through the process of communicating your story, then by all means invest in it.
This process deserves your time, so don't rush it. Make time in your schedule to dedicate time to both, this process and the actual shoot. Whether you are capturing the images your self, are present for the shoot or have to wait to receive your photos. Make time for your imagery. It's the most powerful tool in connecting with your audience, build trust with them and they ultimately invest in you.
Are you ready to plan your brand storytelling shoot with me? If so, get in touch today, I'd love to hear more about your brand.