How to get the best out of your Instagram Feed

Updated: Aug 10

We all have a love hate relationship with Instagram. But either way we know its a great free tool to get your business out there. So how can we put the joy back into using it?

Shifting your mindset

Sometimes you have to change your perception of things and shift your mindset. You're a creative, so I know you love a good mood board, who doesn't? So why not try seeing your grid as a mood board! (I know, how simple was that!). No but seriously, sometimes making something enjoyable can be as simple as finding joy in the process and make that the part you look forward to. For me, I take great satisfaction in how my grid looks and creating imagery I love to share with you lovely lot.

As for the bits we aren't great at or struggle with, we have to work a little at that. Like updating the books or filing! Nobody enjoys these things, but we know it has a vital role in making our business successful.

Get the look

Apply your creative eye to make your grid look cohesive. As a guide, I try to ensure all my images have a white background or white space of some kind. This immediately helps my feed look lighter and more engaging. It also allows me to add colour without bombarding my audience. I thought it would be cruel to choose someones insta feed, but I asked my mum and she was happy to help. She uses Instagram just as somewhere to share and save her photography, instead of it staying on her memory card and never seeing the light of day! It's a beautiful collection of images, but it clearly makes my point to give you an idea of using white space.

Another important step is to be really clear on your brands design aesthetics. Have in mind the look and feel you want to present your business. Everything you produce and put out into the world should ooze your Brand. A great place to start, if this is something you are struggling with (or if you are thinking “what on earth are you talking about Lauren!”) is my Free Branding guide.

Showing up

"I want it to look perfect, so I'm not posting anything till I have the perfect images..." Sound familiar? We are always growing & learning, that's how we elevate our business. But if we don't try, test, create, do the work we can't evolve, learn and ultimately achieve our goals. So just start!